Packaging Material Business - Ayna and Ball's JV to Reinvigorate Aluminum Cups Business

The JV named Oasis Business Ventures will expand awareness and adoption of the Cup while continuing to innovate and reshape the single-use plastic and recycling market
our impact

CEO and Head of Sales

now leadership

25+ micro-verticals

bottoms-up opportunity sizing

4.5x

estimated revenue increase in 5 years
The story

With the new leadership in place, Ayna and Ball’s Oasis Ventures will focus on supercharging revenue with a tailored GTM approach for each micro-vertical and driving operational excellence through optimized plant operations and streamlined fixed costs.

Our Approach
  • Operational excellence: Optimize plant operations, cut variable costs (metal, freight, packaging), and reduce fixed costs (marketing, professional services, OH)
  • Supercharge revenue: Tailored GTM approach to considerunique decision-making and sales motion for each microvertical
the result

More team experiences

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