Ayna logo
Close

Industrial Machinery: Engineered Equipment – End-to-End Sales Channel Enablement

A $3B global industrial machinery company with a strong US channel team and a $500M book had just come off three straight missed quarters – the culprit was weak opportunity targeting, forecasting gaps, thin channel coverage, and misaligned incentives.
our impact

2

successive quarters of hitting monthly targets

+11%

YoY growth in the business

The story

Despite an experienced team, the company missed targets three quarters in a row. The gap wasn't effort – it was systems: there was no way to forecast or course-correct mid-month once a quarter started slipping, and channel coverage and incentives hadn't kept pace. Ayna rebuilt the sales motion end-to-end – how opportunities were qualified, how forecasts were built and corrected mid-month, and how reps and partners were paid – backed by tools built to make the fix stick past the first good quarter.

Our Approach

Opportunity Management

  • Diagnosed churn risk by product and partner, and deployed targeted fixes – visits, demos, rep training
  • Scrubbed the pipeline to reflect true status and funding, cutting it 50% to sharpen focus on deals likely to close
  • Activated partners sitting below volume or rebate thresholds to unlock in-quarter lift

Sales Execution

  • Automated bottom-up, CRM-linked forecasts by rep, region, and customer, with risks flagged in real time
  • Introduced mid-month root-cause assessment to course-correct gaps, plus an end-month retrospective to close the loop

Incentives & Enablement

  • Redesigned rebate program to reward steady growth quarterly, differentiated by share position
  • Tightened rep incentives to align with business forecasts
  • Rolled out a product configurator to cut sales friction, alongside new stocking and truckload programs to drive volume
Tools Deployed

FORECASTING TOOL™, MONTHLY ROOT CAUSE & CORRECTIVE ACTION™, AI POWER – PRODUCT CONFIGURATOR™, AI-CONFIDENCED PIPELINE

the result

More team experiences

choosing-vehicles-over-aviation

Ready to talk?

Contact us