Despite strong demand, the site lacked a structured planning and execution rhythm. Decisions were driven by firefighting rather than trade-off clarity across demand, supply, and inventory. Ayna partnered with the supply-chain leadership team to reset the operating cadence—shifting the site from reactive expediting to planner-led, weekly execution.
The transformation focused on establishing discipline first, then enabling it with fit-for-purpose tools. Within months, delivery performance improved materially, and execution stability replaced ad hoc prioritization.
