Industrial Machinery: Engineered Equipment – Transforming Customer Experience Through Digital Configuration

A ~$2.5B global leader in engineered equipment faced slow, manual quoting processes that constrained responsiveness and customer experience.
our impact

2 - 4 weeks to 1 day

responsed time reduced

The story

Quoting required multiple handoffs across sales, product, and engineering, creating delays and inconsistency. Ayna designed and deployed a digital product configurator that translated customer requirements into complete, accurate quotes in near real time—fundamentally changing how customers engaged with the business.

The product configurator as a game changer for faster quoting, better product understanding, and decision-making, with clear demand for visualization, configurability, and AI-powered recommendations to support users across multiple expertise levels.” – Client Customer Feedback

Our Approach
  • Built LLM-based product configuration logic
  • Embedded pricing, options, and constraints into one workflow
  • Integrated directly into sales processes to ensure adoption
the result

More team experiences

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