The Evolving Role of the Modern CFO

The Evolving Role of the Modern CFO

In this episode, host Connor Bradley from Ayna.AI speaks with finance expert Kelly Janzen about the modern CFO role. Ms. Janzen, who has held leadership roles at GE Healthcare and Blue Links Corporation, highlights the need for CFOs to possess skills beyond finance, including operations and change management. She shares her experience in leading a strategic pivot during the pandemic, emphasizing the role of an innovative Investor Relations program in boosting financial stability and shareholder value. Kelly also talks about the importance of effective capital allocation, tax, and legal considerations for successful M&A activities.

Kelly Janzen is a finance expert with an impressive track record, currently serving as Executive in Residence at Fernweh Group. With a foundation in technical accounting, Kelly has a career that spans prestigious companies such as GE Healthcare, Westrock, and BlueLinx Corporation. Her journey from public accounting to strategic leadership in finance has equipped her to handle complex M&A deals and transform financial strategies. Kelly’s approach to the modern CFO role includes broadening skill sets to include finance and operations, emphasizing the importance of adapting and engaging with challenging projects to excel in dynamic financial landscapes.

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Discussion Points

  • Kelly Janzen's finance career began in public accounting, progressing to CFO roles in various organizations.
  • During the pandemic, Kelly's team focused on maintaining a just-in-time inventory system and specializing in specific products.
  • A significant part of Kelly’s CFO role includes capital allocation and managing investor relations. She discusses hiring a consultant for working with banks and analysts, providing insights on securing stock coverage.
  • Janzen emphasizes that finance teams should focus on ROI and risk assessments when allocating capital to ensure investments contribute to business growth and success.
  • Discusses considerations in mergers and acquisitions, highlighting the importance of tax rules and operational integration strategies.
Kelly Janzen LinkedInBook: The Titanium EconomyAyna.AI WebsiteConnor Bradley Profile

Disclaimer: The views, information, and opinions presented in this Podcast are solely those of the individuals involved and do not necessarily represent those of Ayna.AI or Fernweh Group LLC or its affiliates. This Podcast should not be considered financial or investment advice. Ayna.AI does not verify for accuracy any of the information contained in this podcast.

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